Sherri Potter
Chief Revenue Officer, Panavision
As Panavision’s Chief Revenue Officer, Sherri Potter leads the company’s global sales team with a focus on strategic growth opportunities and new sources of revenue, helping to further build the business and ensure Panavision maintains its strong position as a market leader within the motion-picture industry’s continually evolving landscape. Sherri joined the Panavision group from Amazon MGM Studios, where she worked as a senior post-production studio executive, overseeing the post process for theatrical and streaming feature-film releases. Previously, she spent 17 years with Technicolor, including 10 years as the company’s president of worldwide post production and earlier vice-president roles in sales and customer service. She joined Technicolor in 2004, following the acquisition of Canadian companies Alpha Cine and Command/Toybox. A native of Edmonton, Alberta, Canada, Sherri is a graduate of the Northern Alberta Institute of Technology.